Travel firm Western & Oriental hires BGB Communications for travel brands

Luxury travel company Western & Oriental has hired BGB Communications to handle PR for two of its travel brands.

Luxury travel: Western & Oriental
Luxury travel: Western & Oriental

BGB Communications has been asked to raise consumer awareness of the firm's luxury tour operator W&O Travel and online tour operator, key2holidays. It will also handle trade press for W&O Travel.

Sarah Mason, head of marketing, W&O Travel, said: 'W&O Travel has undergone a number of changes in the last year.  Our acquisition of seven specialist operators means that we need an effective PR machine to drive awareness and bgb's highly regarded expertise in travel and lifestyle is an excellent fit for us.'

The agency won the business following a four-way pitch. Other recent wins include luxury hotel group Oberoi and the European wide PR campaign for the Barbados Tourism Authority.

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