DIARY: Howard Harding to embrace this sporting life

As Jack’s giant felt about Englishmen so traditionally, have sports writers felt about PR folk.

As Jack’s giant felt about Englishmen so traditionally, have sports

writers felt about PR folk.



But there are signs that the hard men of hacking have stopped eating PR

people for breakfast. For journalists’ body, the Sports Writers’

Association of Great Britain, has signed up PR consultancy, Howard

Harding Associates. A signing that, agency principal Harding says, felt

like the ‘ultimate accolade’.



Ian Cole, SWA chairman and Daily Express staffer, says the association

hired the agency to help it find a new sponsor and to expand beyond its

‘Fleet Street sports hacks image’.



He adds that the SWA decided: ‘to use professionals to help us attract

more of the growing number of journalists, broadcasters and

photographers who work in sport, both regionally and nationally’.



Was that the sound of a beanstalk falling?



edited by Rebecca Dowman



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