DIARY: Age-old excuse for sub-standard work

‘It was the sub-editors’ fault’ is a time-honoured excuse proffered by journalists when screwing up on a name or job title. But the boot was on the other foot recently for staff at PR agency Propeller Marketing Communications.

‘It was the sub-editors’ fault’ is a time-honoured excuse proffered by

journalists when screwing up on a name or job title. But the boot was on

the other foot recently for staff at PR agency Propeller Marketing

Communications.



Mark Terry, editor of the agency’s quarterly newsletter Scramble, found

himself fending off calls from sensitive hacks after compiling a review

of trade magazines Campaign, Marketing, Marketing Week and Media Week

and making a couple of minor mistakes in the job titles of certain

journalists. The phones haven’t stopped ringing since.



‘We have been using all the old excuses,’ chuckles Terry.



Classic comebacks included, of course, ‘it’s the subs’ fault’(there are

none) and the tried and tested ‘fax us something and we will have a look

at it.’No doubt it all helps build solidarity with the media.



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