‘It was the sub-editors’ fault’ is a time-honoured excuse proffered by
journalists when screwing up on a name or job title. But the boot was on
the other foot recently for staff at PR agency Propeller Marketing
Mark Terry, editor of the agency’s quarterly newsletter Scramble, found
himself fending off calls from sensitive hacks after compiling a review
of trade magazines Campaign, Marketing, Marketing Week and Media Week
and making a couple of minor mistakes in the job titles of certain
journalists. The phones haven’t stopped ringing since.
‘We have been using all the old excuses,’ chuckles Terry.
Classic comebacks included, of course, ‘it’s the subs’ fault’(there are
none) and the tried and tested ‘fax us something and we will have a look
at it.’No doubt it all helps build solidarity with the media.