The aspiring athlete on the outside lane is none other than Simon
Brocklebank-Fowler, Citigate Corporate’s fleet footed director as you’ve
never seen him before.
The usually besuited Brocklebank-Fowler has not, he assures me, swapped
the fast track of PR for the promise of Olympic glory, but is instead
paying the price for winning the contract last month to handle PR for
the Chase Corporate Challenge in July.
Sponsored from this year by Chase Manhattan Bank, the 3.5 mile race
around Battersea Park in London is an enormous networking opportunity
for thousands of employees from City institutions, businesses and their
advisers, including PR professionals.
But in order to clinch the pounds 30,000 fee project Brocklebank-Fowler
felt obliged to make a painful promise - to take part in the gruelling
‘It was a rash offer made at the pitch stage, and it’s the first time
I’ve had to suffer the threat of physical exercise to win business,’ he
confesses. He further admits that his training programme hasn’t got
beyond two or three runs a week down to the local bar or restaurant,
despite the best efforts of his cajoling colleagues to enforce a
‘I’ve got a little bit of effort to go before I get into shape,’ he
says. ‘At the moment I’m still at the conceptual stage.’