MEDIA: What the Papers say; BA’s big wheel fails to raise excitement

British Airways’ announcement that it would provide ‘seed’ funding for a 500 foot- high ferris wheel, to be situated on London’s South Bank, as a centrepiece for the millennium celebrations attracted praise and criticism in equal measure.

British Airways’ announcement that it would provide ‘seed’ funding for a

500 foot- high ferris wheel, to be situated on London’s South Bank, as a

centrepiece for the millennium celebrations attracted praise and

criticism in equal measure.



Some commentators saw a Victorian-style big wheel, although undoubtedly

hi-tech in engineering terms, as an inappropriate retrograde symbol for

a capital city entering the 21st century. The Times thought this

‘harmless and entertaining’ statement about the future would be better

sited in Cardiff docks, while the Daily Telegraph preferred to erect a

huge statue of Christ on Sydenham Hill.



The leading critic was Lord St John of Fawsley, for the Royal Fine Art

Commission, who was worried about the visual impacrt on Westminster and

the Royal Parks. The Independent viewed it as a symbol suitably

embellishing the ‘frivolity’ of the South Bank. Virgin trumped BA by

proposing to float visitors in a balloon over the millenium site at

Greenwich.



Evaluation and analysis by Carma International. Cuttings supplied by

Standard Press Analysts. ‘What The Papers Say’ can also be found at:

http://www.carma.com.carma.



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