PARIS: MS&L to rev up Walbro Automotive

PARIS: MS&L to rev up Walbro Automotive

Manning Selvage and Lee has beaten Burson-Marsteller to become Walbro

Automotive’s first PR consultancy in Europe. The US fuel systems

manufacturer started operations in Europe after buying Norwegian firm

Dyno Industrier last July and is keen to boost its profile among vehicle

engine manufacturers. Working with Anne-Catherine Polayes, Walbro’s

director of communications in Europe, the agency will run a business to

business programme in the UK, France, Germany, Belgium, Spain and

Norway, where Walbro runs factories. The account will be led out of

London by MS&L chairman Alasdair Sutherland.

STOCKHOLM: Nilson turns to publishing PR

Jane Nilson, a senior consultant with Jerry Bergstrom is quitting the

agency to become deputy public relations director for publishing house

Brabocker. Starting in June and reporting to Brabocker’s PR director

Berteil Svensson, Nilson will help promote the firm and its publications

- including Sweden’s national encyclopaedia - to the press and


MADRID: Sanchis swoops on MBO

Sanchis y Asociados has snapped up a 25.9 per cent share of PR agency

MBO Comunicacion and 50.9 per cent of the company’s voting rights.

Specialising in PR for large retailers and airline companies, MBO is

Spain’s fourth largest agency according to 1994 fee income. Sanchis y

Asociados is ranked third. The deal follows Sanchis’ 30 per cent

acquisition of financial PR shop Common Sense last month (PR Week, 23

February). President Jose Luis Sanchis said he was holding negotiations

with a further two agencies.

DUBLIN: Connolly to drive training at Carr

Carr Communications has hired Sean Connolly, former chief executive of

the Football Association of Ireland, as a senior training consultant.

Connolly, who was chief executive of Ireland’s Independent Radio and

Television Commission prior to the FAI, will offer media training and

public presentation advice to Carr clients, which include banks, local

authorities and IT firms.

MADRID: H&K serves a shot of bourbon PR

The Kentucky Distillers’ Association has turned to Hill and Knowlton to

help widen the appeal of bourbon among Spanish drinkers. The association

represents producers of brands such as Jack Daniels, Jim Bean and Wild

Turkey. Spain is the world’s second biggest consumer of dark spirits

with sales of 87 million bottles last year. H&K director Linda Ayares

said the PR campaign was part of an effort to push sales in the face of

competition from Scotch whisky and other variants.

LJUBLJANA: Agencies hot for PHARE deal

Local PR firms are vying for a 400,000 ecu (pounds 333,000) budget

contract from the European Union’s PHARE programme to promote

environmentally friendly heating methods to domestic users. Part of a

wider pounds 13 million programme funded by the World Bank, the 12-month

pilot campaign will encourage use of natural gas and shared heating

systems in the north-east region of Starejska.

edited by John-Pierre Joyce

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