MPR Communications has scored an account win with the world’s oldest
independent rugby club, Blackheath. The agency has been recruited by the
club, which is preparing to turn professional, to raise its profile
among potential sponsors and to provide media relations support. The
club is one of the best known in international rugby, not least so for
its 1858 rule that: ‘Although it is lawful to hold any player in a
scrimmage, this does not include attempts to throttle or strangle, which
are totally opposed to the principles of the game’.