NEWS: B-M hired to aid Inchape’s Russian Coke campaign

International trading giant Inchcape has appointed Burson-Marsteller to add fizz to its work for Coca-Cola in Russia.

International trading giant Inchcape has appointed Burson-Marsteller to

add fizz to its work for Coca-Cola in Russia.



B-M will support PR and public affairs activity via its Moscow office,

to back up Inchcape’s establishment of six bottling plants and a

distribution infrastructure.



Paul Barber, Inchcape group corporate affairs director, said B-M would

help the group to communicate with Russian opinion formers, the local

community and the media. He said it was too early to talk about the

precise nature of the work or budgets as B-M’s final remit would be

shaped by the results of preparatory research.



B-M, which already works for Inchcape in South East Asia, was appointed

without a formal pitch.



‘I went through a fairly extensive process of looking at various

opportunities, including seeing one or two agencies informally and

looking at possibilities in-house. We have recruited B-M on a project

basis, with a view to a longer term relationship,’ said Barber.



The first Inchcape Coca-Cola plant opened last September. The remaining

five are coming on stream over the next two years.



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