NEWS: DG X calls for agencies in EU information drive

The European Commission is looking for PR consultants to help it explain the benefits of membership of the European Union - part of a three-pronged campaign with a total budget of 50 million ecus (pounds 41 million).

The European Commission is looking for PR consultants to help it

explain the benefits of membership of the European Union - part of a

three-pronged campaign with a total budget of 50 million ecus (pounds 41

million).



The Commission’s information department, DG X, is looking for

consultants to provide local PR and press relations support to its 23

representative offices on each of three information campaigns or

‘actions’ including a campaign to explain the concept and benefits of

the single currency or Euro.



The other two are: Citizens First - a campaign to explain the rights of

citizens under



existing EU legislation - and Building Europe Together, which will aim

to address the role of the European Union after the Inter-governmental

Conference.



The total fee value of the contract for local press relations support -

in effect half a day of a consultants’ time for each office - is

estimated to be at least 720,000 ecus (pounds 600,000). It is likely

that this will be split among a number of local suppliers rather than a

single pan-European network.



One source estimated the business could be worth several times that

figure if the consultants are called upon to do promotional work.



A spokesman for DG X said the consultants would act as a link between

the DG X taskforce set up to oversee the three actions - headed by

Alberto Hasson - and EU representations in the different member states.

Their role, he said, would be to assist with national and regional press

relations and do ‘a little bit of organisational work’ including setting

up meetings.



The call to tender was sent out earlier this month to around 150

consultancies on a list compiled by DG X from previous expressions of

interest. The closing date for submissions is 30 April with pitches in

May and appointments by June. It is understood the contract will start

in July.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in