NEWS: Lloyds in drive to target teenagers

Lloyds Bank is investing in a PR drive to attract 16-18 year-olds to its new teenage banking account.

Lloyds Bank is investing in a PR drive to attract 16-18 year-olds to

its new teenage banking account.



Lynne Franks PR is tipped to win the six-month contract, which has a

budget of pounds 100,000, following a two-way pitch.



The bank already has an account for 11 to 18-year-olds called Headway

but is planning to split this and create a new brand exclusively

tailored to the teenage market.



Lloyds Bank spokeswoman Marianne Kemp declined to give details of the

brief for competitive reasons. However it is expected to target A-level

students via the teenage media and high street banks.



* Lynne Franks’ three-year contract to handle PR for Lloyds pounds

250,000 sponsorship of the BAFTA awards has ended with the bank’s

decision not to sponsor next year’s ceremony. Lloyds sponsorship manager

David Goldesgeyme said the bank was researching a couple of ‘TV focused’

sponsorships.



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