Lloyds Bank is investing in a PR drive to attract 16-18 year-olds to
its new teenage banking account.
Lynne Franks PR is tipped to win the six-month contract, which has a
budget of pounds 100,000, following a two-way pitch.
The bank already has an account for 11 to 18-year-olds called Headway
but is planning to split this and create a new brand exclusively
tailored to the teenage market.
Lloyds Bank spokeswoman Marianne Kemp declined to give details of the
brief for competitive reasons. However it is expected to target A-level
students via the teenage media and high street banks.
* Lynne Franks’ three-year contract to handle PR for Lloyds pounds
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