Littlewoods Home Shopping division has dropped its long-standing agency
Attenborough Associates just one month after it was re-appointed on a
The PR agency, which has worked for the billion pound turnover catalogue
division for nine years, was advised last week by Home Shopping media
manager Tim Rogers that it was not wanted after all.
Attenborough was re-appointed last month after a three-way pitch against
The Public Relations Business and Blackpool-based Cartmell PR (PR Week,
1 March) - both of which are now working for Littlewoods. Cartmell has
added promotional work for the home shopping division to its existing
contract with Littlewoods-owned chainstore Index, which is also using
The PR Business to support the launch of its new catalogue Index Extra.
Attenborough’s new brief required it to provide PR support for both the
home and leisure, and fashion categories. Before February’s pitch, this
role had been split between Attenborough, which handled fashion, and The
PR Business, which dealt with home and leisure.
The two agencies had previously worked with a budget of around pounds
300,000 but Attenborough was offered just pounds 70,000 to cover the
wider brief until the end of this year.
Nick Attenborough, MD of Attenborough Associates, said that Rogers, who
was involved in the original pitch, had told him there were ‘major
problems’ but that he had not indicated what they were.
He added: ‘As there had been such a big reduction in budget we wanted to
sit down and work out how to make the business work for both us and
Littlewoods. It’s a shame we did not get the chance.’
Rogers, formerly media manager at Index, said there was ‘a number of
solid business reasons’ behind his decision. He said that part of the
press office function might now be taken in-house and that new staff
appointments were possible.