Radio Taxis, the London cab firm, has steered its pounds 50,000 fee PR
contract towards Burson-Marsteller after a month-long selection process.
The company held initial talks with Lynne Franks, Shandwick
Communications, The Public Relations Business, Propeller Marketing
Communications and Jackie Cooper PR.
The shortlist saw B-M, Lynne Franks and Shandwick vying to run the
campaign - a high profile drive designed to woo city custom.
Agency account leader Annabel James was tight-lipped about the the media
relations programme due to fierce competition from Radio Taxis rival
However James said the programme will involve ‘maximising’ use of Radio
Taxi’s computer customer database.
B-M will also orchestrate eye-catching publicity stunts similar to last
year’s initiative by Radio Taxis which commissioned the Royal College of
Art to paint a cab.