OJ Simpson has hired Max Clifford to handle his first European TV
appearance and publicity for a controversial ‘tell all’ video.
Clifford is being paid an estimated pounds 50,000 in fees to run a
campaign around Simpson’s six day visit to the UK in two weeks.
The former American football star will appear as a guest on ITV’s new
evening chat show with former This Morning hosts Richard Madeley and
Judy Finnigan when the series kicks off on 13 May.
Clifford will also line up national press, TV and radio interviews for
Simpson, to promote his video - an account of his views on the murders
of his ex-wife Nicole and Ronald Goldman. Clifford, who was consulted by
Simpson’s advisers throughout the star’s year-long double murder trial,
stressed ITV will not pay Simpson for his TV appearance.
‘It’s not a question of how much money he can make but about winning
friends and influencing people. The UK is the quickest and most
effective place to do this,’ he said.