London 2012 Olympics poised to call in Freud Communications

Organisers of the London 2012 Olympics are understood to have selected Freud Communications for the mammoth task of promoting the Games.

2012 Olympics: agency selected
2012 Olympics: agency selected

It is believed that senior figures at the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) made the decision this week, after a six-way agency shoot-out.
According to well-placed sources, contracts are now in the process of being signed, with a formal announcement expected later this month.
Freuds fought off competition from Edelman and Hill & Knowlton in the final round of pitches, which took place last month. It is understood that the final decision rested on either Freud or H&K, after Edelman bowed out.

The three agencies were shortlisted after initial presentations from six firms, including Weber Shandwick and Bell Pottinger.
A spokeswoman for LOCOG denied that Freuds had been selected and insisted that LOCOG was still in the process of picking an agency. She said: ‘We have absolutely not concluded the process. It is still going through procurement.'

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