NEWS: Hobsbawm and Hitchens in spin doctor bust-up

PRs should stick to promoting new fragrances and over-rated novels rather than entering the political arena, where they have ‘all but taken over the battle for political power’, according to journalist Peter Hitchens.

PRs should stick to promoting new fragrances and over-rated novels

rather than entering the political arena, where they have ‘all but taken

over the battle for political power’, according to journalist Peter

Hitchens.



Hitchens, an assistant editor of the Daily Express, makes the charge in

a written exchange with Julia Hobsbawm, MD of Hobsbawm Macaulay

Communications, in next month’s Prospect magazine.



He criticises spin-doctors for trying to impose their angle on stories

and claims that had PR people ‘not branched out into politics’ there

might still be ‘real, live election campaigns with proper debates,

genuine hecklers and a chance for people to see their would-be leaders,

not as they would like to be seen, but as they are.’



Hobsbawm claims that PR’s evolution into a ‘reviled minority’ stems from

journalists’ resentment of their dependence on it and argues that PR has

not ‘branched out’ but is ‘as old as politics’. As to whether PR

involvement in politics serves the truth, she stresses that all national

papers are politically aligned.



‘Until we agree that all information is subjective, regardless of who

writes, publishes or broadcasts it, then to look for a culprit and

settle on PR is a dereliction of duty,’ she says.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in