NEWS: Ludgate aims to bring Hill Samuel trusts to the fore

Ludgate Communications has picked up a pounds 70,000 fee account from Hill Samuel Asset Management, the fund management arm of the Lloyds TSB Group.

Ludgate Communications has picked up a pounds 70,000 fee account from

Hill Samuel Asset Management, the fund management arm of the Lloyds TSB

Group.



The appointment, confirmed last week, formalises a relationship between

HSAM and Ludgate which began six months ago.



The agency was initially hired in October on renewable monthly contracts

to advise on PR for the retail and institutional markets. In January the

agency was again taken on to prepare the launch of its pounds 35 million

UK Emerging Companies investment trust.



Following the success of the launch Hill Samuel decided to keep Ludgate

on a retainer to deal with day-to-day media relations and promote the

company to both the institutional and retail markets.



‘We wanted Ludgate to build awareness of our unit trusts,’ said

marketing director Robert Page.



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