Ludgate Communications has picked up a pounds 70,000 fee account from
Hill Samuel Asset Management, the fund management arm of the Lloyds TSB
The appointment, confirmed last week, formalises a relationship between
HSAM and Ludgate which began six months ago.
The agency was initially hired in October on renewable monthly contracts
to advise on PR for the retail and institutional markets. In January the
agency was again taken on to prepare the launch of its pounds 35 million
UK Emerging Companies investment trust.
Following the success of the launch Hill Samuel decided to keep Ludgate
on a retainer to deal with day-to-day media relations and promote the
company to both the institutional and retail markets.
‘We wanted Ludgate to build awareness of our unit trusts,’ said
marketing director Robert Page.