Fishburn Hedges is tipped to clinch an estimated pounds 100,000 fee
contract to handle public affairs for Magnox Electricity.
Previously part of generating giant Nuclear Electric, Magnox Electricity
was hived off as a separate company at the beginning of this month. It
now owns eight Magnox reactors in England and Wales, formerly belonging
to Nuclear Electric, as well as Scottish Nuclear’s Hunterston A reactor
The remaining gas-cooled and pressurised water reactors owned by Nuclear
Electric and Scottish Nuclear are due to be privatised in July under a
new holding company British Energy. Magnox Electricity will remain in
the public sector and eventually merge with British Nuclear Fuels, the
state-owned nuclear reprocessing company.
Last month Magnox Electricity called on eight agencies to pitch for a
public affairs account (PR Week 15 March).
Industry sources say that Fishburn Hedges will be formally hired by the
company following a final meeting with the Magnox Electricity board on
Chief press officer Mish Tuller confirmed that an agency of choice had
been identified but declined to name it.
The brief is likely to focus on issues including the merger with BNFL,
the safety of Magnox reactors, the allocation of decommissioning costs
and the Labour Party’s opposition to nuclear power privatisation.