Business is booming in the PR market judging by the fortunes of the 1996
PR Week Top 150 Consultancies. For the second year running, the Top 150
agencies increased their overall fee income by 15 per cent, from pounds
254 million in 1994 to pounds 292 million in 1995.
The overall rise in fee income pushed the entry level up by nearly
pounds 100,000 on last year to over pounds 350,000.
A five per cent drop in fee income did little to shake Shandwick’s hold
on the number one spot, while Lowe Bell Communications showed steady
growth as the second largest agency in the UK.
Countrywide moved into the number three position for the first time with
a 32 per cent growth in fee income, Financial Dynamics showed a dramatic
50 per cent increase and Charles Barker reappeared in the top 10 for the
first time in its present form.
The league table was, however, far from top heavy - the top 10 ten
agencies market share continued to slip, with the most consistent rate
of growth being among medium size agencies with incomes between pounds 1
million and pounds 2 million.