Burger King, the Grand Metropolitan-owned fast food chain, has appointed
its first director of communications for Europe, the Middle East and
Sally Canty, former communications director for Whirl-pool Europe, will
co-ordinate all Burger King’s internal and external communications. She
will also oversee Burger King’s communication strategy for its
franchisees - who run 80 per cent of the company’s 891 outlets across
Reporting to managing director for Europe, Craig Bushey, Canty is the
fast food chain’s first senior communications executive.
Public and corporate relations and issues management previously came
under the remit of marketing director for Europe, the Middle East and
Africa Keith Snelgrove who quit last December.
Canty will work alongside Snelgrove’s replacement when Burger King finds
a suitable candidate and oversee the work of the company’s PR agency of
three years, Cameron Choat & Partners.
The agency’s account team of three will continue to be the first point
of contact for all Burger King’s media enquiries, as well as handling
crisis and issues management.
Burger King won a minor victory in last year’s ‘burger wars’ over larger
rival McDonald’s gaining widespread coverage with its ‘60 per cent
bigger burgers’ campaign.
However the company also suffered a series of PR setbacks with numerous
media reports of exploitation of part time staff on ‘slave’ wages.
The appointment of Canty, who was unavailable for comment as PR Week
went to press, is understood to be aimed at improving communications
with outlet managers as Burger King continues a rapid programme of