NEWS: Canty hired to beef up PR at Burger King

Burger King, the Grand Metropolitan-owned fast food chain, has appointed its first director of communications for Europe, the Middle East and Africa.

Burger King, the Grand Metropolitan-owned fast food chain, has appointed

its first director of communications for Europe, the Middle East and

Africa.



Sally Canty, former communications director for Whirl-pool Europe, will

co-ordinate all Burger King’s internal and external communications. She

will also oversee Burger King’s communication strategy for its

franchisees - who run 80 per cent of the company’s 891 outlets across

the region.



Reporting to managing director for Europe, Craig Bushey, Canty is the

fast food chain’s first senior communications executive.



Public and corporate relations and issues management previously came

under the remit of marketing director for Europe, the Middle East and

Africa Keith Snelgrove who quit last December.



Canty will work alongside Snelgrove’s replacement when Burger King finds

a suitable candidate and oversee the work of the company’s PR agency of

three years, Cameron Choat & Partners.



The agency’s account team of three will continue to be the first point

of contact for all Burger King’s media enquiries, as well as handling

crisis and issues management.



Burger King won a minor victory in last year’s ‘burger wars’ over larger

rival McDonald’s gaining widespread coverage with its ‘60 per cent

bigger burgers’ campaign.



However the company also suffered a series of PR setbacks with numerous

media reports of exploitation of part time staff on ‘slave’ wages.



The appointment of Canty, who was unavailable for comment as PR Week

went to press, is understood to be aimed at improving communications

with outlet managers as Burger King continues a rapid programme of

expansion.



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