NEWS: Citigate strengthens Scottish presence

Citigate Communications has snapped up Glasgow-based firm Flora Martin Public Relations, strengthening its presence in the Scottish PR market.

Citigate Communications has snapped up Glasgow-based firm Flora Martin

Public Relations, strengthening its presence in the Scottish PR market.



The deal, signed on Tuesday, follows four months of negotiations and

sees the purchase of Flora Martin by the Citigate Group for a mixture of

cash and shares.



The firm and its ten staff will merge with the group’s Edinburgh-based

operation Dunseath Citigate to form a new regional subsidiary, Citigate

Scotland.



Formed in 1989, Flora Martin Public Relations was wholly owned by

managing director Flora Martin and her husband Alexander, a non-

executive director.



Clients include Glenmorangie malt whiskey, Waverly Vintners and law firm

MacLay Murray and Spens. Fee income for the year to July 1995 was around

pounds 400,000.



Citigate chairman David Wright declined to reveal how much he had paid

for the agency, but said it was a ‘considerable’ amount, of which 70 per

cent was in shares.



He added that the deal would consolidate Citigate’s position in

Scotland, with offices in Glasgow, Edinburgh and Aberdeen.



‘We have got the presence we always said we would achieve and now we can

offer clients a complete service in the region,’ said Wright.



Flora Martin PR is Citigate’s latest purchase in what has become

something of an acquisition spree. Since 1995 the group has bought

agencies in Belfast, Johannesburg, New York, San Francisco and Leeds.



Wright has made no secret of his wish to float the group and said the

acquisitions would help Citigate become ‘an attractive investment

proposition’ for a possible listing later this year. He added that

Citigate was in talks with financial advisers but has made no

appointments yet.



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