founder Cate Sevilla calls for rethink of blogger relations

A top UK-based lifestyle blogger has hit out at PR professionals, claiming that many do not understand bloggers.

Cate Sevilla, founding editor of, told PRWeek she wanted PR professionals and bloggers to hold a serious discussion, rather than 'ranting about one another'.

Sevilla added: 'Many PROs and journalists do not quite understand bloggers or the different types of bloggers.

Professional bloggers and PROs need each other, so instead of ranting about one another on Twitter, we need to have a serious discussion.'

She suggested that a blogger relations conference would be a suitable platform.

Harvard PR director of strategy and planning Will Sturgeon, another blogger, said: 'Cate has a point, but for every bad PRO there are a dozen good ones. The worst thing for a PRO to do is not understand the specifics of an individual's blog.'

Sturgeon, a former technology journalist, added: 'It is about building relationships. It is easier, I believe, when the PROs are bloggers themselves.'

Paul Armstrong, director of social media at Kindred, said: 'It's important that bloggers provide PR professionals with feedback to push things forward, rather than just making claims that the whole industry does not understand blogging. Be a help, not a hassle.'

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