The Week in Charities

The Royal National Lifeboat Institution (RNLI)'s trading division has appointed Merchant Marketing Group to promote its catalogue, online shop and 132 retail shops to consumers. The division is launching new products to position it as an integral part of the coastal community, and will aim to reach out to younger audiences.

TB Alert has launched a campaign to increase awareness of tuberculosis and reverse the increase of the disease. The charity has been working with PR agency Audience Communications since January. The campaign will target high risk groups such as Somali, Bangladeshi and Pakistani communities, health professionals and other charities.

The Parkinson's Disease Society will be rebranded to Parkinson's UK in April to create better understanding and awareness of the disease among the general public, as well as GPs and health professionals. The charity will use a series of posters featuring images of suffers to grab attention.

Disabled Living Foundation has called in Amazon PR to help it become more consumer-facing and build its profile among older people. In the past, the charity has used health professionals to disseminate information and advice to older people with a disability.

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