The Week in Healthcare - Liberation strengthens team

Liberation Communications has strengthened its team with the addition of Danielle Smith as associate consultant. Smith joins the agency from Athena Medical PR, where she was a senior account executive.

Liberation hire: Danielle Smith
Liberation hire: Danielle Smith

NHS Hastings & Rother has briefed healthcare shop Spink to raise awareness of early cancer signs and symptoms among its residents. The campaign will target men over 45 from lower income groups in Hastings. It will aim to improve early detection, self-referral rates to GPs and survival rates of common cancers including bowel, prostate and lung cancer.

The Integrated Biobank of Luxembourg has called in Chandler Chicco Company's PR shop Biosector2 following a three-way pitch to handle its PR. The account for the not-for-profit company will be led by B2 MD Neil Beasley.

The Organisation for Professionals in Regulatory Affairs has hired Ash Healthcare to promote its new regulatory affairs awards programme. The awards will aim to recognise success, talent and achievement for those working in regulatory affairs.


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