Florida's Department of Citrus seeks international agency for $2.5m brief

The body charged with promoting Florida's oranges and grapefruits has put a major $2.5m (£1.67m) international PR account out to pitch.

Big money: grapefruits
Big money: grapefruits

The move by Florida's Department of Citrus (FDoC) puts incumbent agency Golin-Harris on alert to defend one of its most important revenue streams. An agency insider confirmed that FDoC is a 'major client' for GolinHarris.

The international business, which centres on the UK, France, Belgium, the Netherlands and Sweden, is 'largely grapefruit-based'. GolinHarris has handled the business for a decade including, separately, the domestic US account.

Deadline for agency proposals is 24 March. The review is being overseen by international marketing director Mike Yetter and procurement head Dianne Screws.

Yetter noted that FDoC's other key international market, Japan, is not being reviewed. That business is handled by Yamano & Associates.

'Our federal government requires recipients of federal promotional funds to bid supplier contracts every three years,' said Yetter. 'Golin Harris' contract expires at the end of June.'

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