Diary: The girls get all dolled up in hopes of creating a Christmas presence

Girl Power fever made a belated entrance at Charles Barker’s Dean Street offices last week when the agency discovered that it would be publicising Spice Girl merchandise being launched by two of its clients.

Girl Power fever made a belated entrance at Charles Barker’s Dean

Street offices last week when the agency discovered that it would be

publicising Spice Girl merchandise being launched by two of its

clients.



Account director Ross Williams found himself grappling with Spice Girls

chocolate bars complete with raised mouldings of each girl, while

account executive Philippa Loftus fielded the enormous press interest in

the prospect of Spice Girl dolls on the shelves just before Christmas,

distributed by longtime client Toy Options.



But lucrative as Spice Girl merchandise contracts appear to be,

organising the PR around the two launches has run into one simple

problem. The girls’ social diaries have less space in them than one of

Geri’s dresses.



So Loftus and Williams are pinning their hopes on earmarking one day at

the end of the month when that they can run into the studios and get

what they really really want - suitable pictures of girls, dolls and

chocs.



In the meantime, the spookily life-like dolls were the given the

paparazzi treatment at last week’s toy fair, Toy ’97.



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