Girl Power fever made a belated entrance at Charles Barker’s Dean
Street offices last week when the agency discovered that it would be
publicising Spice Girl merchandise being launched by two of its
Account director Ross Williams found himself grappling with Spice Girls
chocolate bars complete with raised mouldings of each girl, while
account executive Philippa Loftus fielded the enormous press interest in
the prospect of Spice Girl dolls on the shelves just before Christmas,
distributed by longtime client Toy Options.
But lucrative as Spice Girl merchandise contracts appear to be,
organising the PR around the two launches has run into one simple
problem. The girls’ social diaries have less space in them than one of
So Loftus and Williams are pinning their hopes on earmarking one day at
the end of the month when that they can run into the studios and get
what they really really want - suitable pictures of girls, dolls and
In the meantime, the spookily life-like dolls were the given the
paparazzi treatment at last week’s toy fair, Toy ’97.