Rowland takes on EC food safety around Chernobyl

The European Commission has brought in the Rowland Company in Moscow to raise awareness of a food safety project in the area affected by the Chernobyl nuclear accident of 1986.

The European Commission has brought in the Rowland Company in

Moscow to raise awareness of a food safety project in the area affected

by the Chernobyl nuclear accident of 1986.



Consumers are being exposed to food contaminated with radioactivity and

heavy metals like lead. They ignore safety warnings because they do not

currently trust the reliability of food testing, according to Rowland

Moscow managing director Rory Day.



The European Commission project has provided modern testing equipment

and has assessed food retail outlets’ standards of safety. It has also

introduced the checking of contamination levels in food from harvesting

to distribution.



’The project is compiling a list of food businesses which have

co-operated with the project, and that list will be made available to

the public,’ explained Day.



Via a media relations campaign, Rowland will make consumers aware of

food safety helplines in Kiev, Minsk and Bryansk, and of the new

standards which are being applied to food testing.



’Consumers can also make a difference by taking steps such as washing

food thoroughly,’ said Day.



As a result of the campaign, Day hopes to be able to change the

procedures of businesses and to raise awareness of the new standards

among consumers, whose main concern is price. He said European

investment in sophisticated testing equipment will help to raise the

credibility of the testing procedures.



The Rowland Company’s Moscow office also works for TNT Express Worldwide

and oil and gas company Schlumberger.



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