European integration is top priority for B-M

Burson-Marsteller is about to appoint a senior consultant on European affairs in a newly-created post within its public affairs practice.

Burson-Marsteller is about to appoint a senior consultant on

European affairs in a newly-created post within its public affairs

practice.



The appointment will follow the departure of B-M Brussels’ director of

public affairs and crisis management, Stefan Gijssels, and a general

restructuring of the office’s public affairs offering, in readiness for

the gathering pace of European integration.



The new European affairs consultant will be based in Brussels. ’We hope

to recruit a very senior consultant with public affairs experience to

help our clients prepare for, implement and take advantage of coming

changes in Europe, particularly the single currency initiative,’ said

Ferry De Bakker, European chief executive officer.



The successful candidate will report to B-M’s government and public

affairs practice chair Thomas Blach, who is based in Copenhagen.



B-M has a five-strong public affairs team in Brussels. It also owns 85

per cent of local public affairs firm Robinson Linton, which handles

business for B-M clients and works closely with the international

agency’s public affairs team in London.



In an attempt to integrate the two agencies’ work more closely, Robinson

Linton will move into B-M’s Brussels office next year. The firm’s

founders, Peter Linton and John Robinson, will become managing directors

at B-M.



Robinson Linton will continue to operate under its own name, but

negotiations are under way for B-M to buy up all of the shares in the

agency.



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