Paragon picked for Yorkshire Electricity gas PR

Yorkshire Electricity has handed the media relations account for its launch into the gas market to London PR agency Paragon Communications.

Yorkshire Electricity has handed the media relations account for

its launch into the gas market to London PR agency Paragon

Communications.



The agency is handling media relations for the energy firm as it

prepares to supply consumers with gas in Scotland and the North East

from next month, and then Yorkshire from next February.



Deregulation in the gas market began last year when consumers in the

South West test area were the offered the chance to buy gas from

companies other than British Gas. It is set to be rolled out nationally

next April.



Paragon will also help Yorkshire Electricity to expand its business

customer base.



Yorkshire will compete with Norweb in the North West. Yorkshire

Electricity was bought earlier this year by US firms American Electric

Power Co and Public Service Co.



’Changing consumers’ minds about where to buy their gas is an exciting

PR challenge,’ said Paragon board director Charlotte Blenkinsop.

’Working with the Yorkshire Electricity team, we’ve come up with a range

of activity that will at least ensure consumers consider the options.’



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