ITV’s PR and marketing operations are poised for a shake-up with
this week’s appointment of a new marketing and commercial director.
John Hardie has been brought in to the newly-created post, from his role
as managing director, cosmetics and toiletries, at Procter and
Gamble.
His appointment finalises ITV’s new senior management team - which
includes Richard Eyre as chief executive and David Liddiment as
programme director - as the network faces pressure to tackle falling
viewing figures.
PR and marketing staff at ITV are now waiting to hear what the new
structure will be under Hardie. Under current PR arrangements, Carol
Millward leads a small team as head of press and publicity at the ITV
Network Centre.
Her role is a corporate one, with her remit covering sport and acquired
programming, as each regional ITV company handles its own publicity for
individual programmes.
Millward said: ’Now that the senior management team is in place, any
reorganisation issues will be addressed.’
