GCI is new legal PR eagle for Cameron McKenna

City-based Cameron McKenna, the eighth largest law firm in Europe, has selected GCI to handle its global PR following a three-way pitch.

City-based Cameron McKenna, the eighth largest law firm in Europe,

has selected GCI to handle its global PR following a three-way

pitch.



Financial Dynamics, which had run the account, and Burson-Marsteller

also pitched.



Cameron McKenna is the result of a merger in May between two City law

firms, Cameron Markby Hewitt and McKenna and Co. Fishburn Hedges handled

the public relations surrounding the merger, although Financial Dynamics

had handled PR for McKenna and then for the new firm, until the

pitch.



Cameron McKenna senior marketing manager Andrew Powell said the merger

was the primary reason for the PR review.



The new firm has 12 offices, with three in the UK. There are also

offices in Washington DC, Moscow, Tashkent, Almaty (Kazakstan), Hong

Kong, Brussels, Budapest, Prague and Warsaw. There are 155 partners and

1,300 staff.



The brief is for corporate media relations advice and also for trade

press work for the firm’s independent group practices. Specialist areas

for the group includes construction, life sciences, property and

utilities.



Powell added that the three PR firms were invited to pitch because they

all had experience of legal and professional services PR. Another

requirement was that the public relations firms needed to have an

international network of offices or established associations.



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