CU reduces agency PR after in-house growth

Insurer Commercial Union has parted company with Edelman, its PR agency of ten years, after doubling the size of its in-house PR department.

Insurer Commercial Union has parted company with Edelman, its PR

agency of ten years, after doubling the size of its in-house PR

department.



But the company has invited four agencies to pitch for what has been

termed a ’creative and strategic public relations’ account.



Commercial Union used to rely heavily on Edelman on the administrative

side, helping out with media relations by performing a press office

service.



The agency declined to repitch for the reduced public relations

business, but it will continue to work on Commercial Union’s public

affairs.



The changes at Commercial Union follow the recruitment of Lynne Gray as

its first head of communications. She was brought in in the summer from

insurance firm Bains.



Since then three extra PR officers have joined the department, bringing

the number of staff to nine.



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