Diary: Falling for a theme launch hook, line and sinker

The creative powers of staff at Grayling were put to the test last week when they were charged with organising the launch of the new Cafe Fish restaurant as part of their work for client Groupe Chez Gerard, which owns the restaurant.

The creative powers of staff at Grayling were put to the test last

week when they were charged with organising the launch of the new Cafe

Fish restaurant as part of their work for client Groupe Chez Gerard,

which owns the restaurant.



The theme the agency chose, perhaps unsurprisingly, was Big Fish. Cafe

Fish’s head chef, Andy Magson, served up a 140 pound tuna fish and the

250 guests had almost all been selected according to their surnames -

the fishier the better.



’We asked a data researcher to find as many Crabs, Sprats, Fishes, Cods

and Salmons as possible,’ director Lindsay Stewart, who heads up the

Chez Gerard account, told PR Week. ’We also had a few Ships, Hooks and

Lines to extend the fishing theme,’ she added. Disappointingly, one of

the biggest fish on the guest list, celebrity weatherman Michael Fish,

failed to make the event.



However Grayling’s own resident big fish, managing director Nigel

Kennedy, did turn up - the fact that Grayling is also a type of fish was

just a happy coincidence.



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