German agency Leipziger and Partner PR has been awarded the
contract for Europe’s most modern motor racing and test centre.
Leipziger signed the contract, which lasts until 2000, in mid-July,
after being chosen to develop a PR strategy for the centre last summer.
The agency will handle media relations and event organisation for the
Lausitzring, which is in the state of Brandenburg. In addition, the
agency will campaign to bring round the projects’ opponents - many of
whom object to the noise it will produce.