PR agency 14 Juillet has won a three-way pitch to handle media
relations for France’s Comite Interprofessionnel du Vin de Champagne.
The agency will take over from incumbent agency, Opha, which did not
repitch. 14 Juillet will focus on promoting the diversity of tastes
within the Champagne region and the celebratory nature of the drink in
the run-up to Millennium events. The Comite is funded by a levy on the
region’s grape growers, buyers and champagne houses.