INTERNATIONAL BORDER LINES: CHAMPAGNE: Drink promoters pick 14 Juillet

PR agency 14 Juillet has won a three-way pitch to handle media relations for France’s Comite Interprofessionnel du Vin de Champagne. The agency will take over from incumbent agency, Opha, which did not repitch. 14 Juillet will focus on promoting the diversity of tastes within the Champagne region and the celebratory nature of the drink in the run-up to Millennium events. The Comite is funded by a levy on the region’s grape growers, buyers and champagne houses.

PR agency 14 Juillet has won a three-way pitch to handle media

relations for France’s Comite Interprofessionnel du Vin de Champagne.

The agency will take over from incumbent agency, Opha, which did not

repitch. 14 Juillet will focus on promoting the diversity of tastes

within the Champagne region and the celebratory nature of the drink in

the run-up to Millennium events. The Comite is funded by a levy on the

region’s grape growers, buyers and champagne houses.



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