LONDON: More than 2,700 people have telephoned the public
information hotline set up by life sciences company Monsanto since it
launched a PR campaign on genetically modified food on 6 June, Anne
Foster, Monsanto’s director of public and government affairs, UK, told
the International Public Relations Association conference last week.
The company, which researches and develops genetically modify crops, has
sent out more than 1,400 information packs at the request of people
calling the free hotline.
At the same time as it launched the hotline, Monsanto unveiled a web
site and national press advertising campaign about genetic
The advertisements acknowledge that the technology has many critics and
give contact details for some of them, as well as for Monsanto’s
However, Foster claimed it was too early to say if the campaign had
helped to change people’s opinions about genetically modified food.