INTERNATIONAL: Public responds to Monsanto PR campaign

LONDON: More than 2,700 people have telephoned the public information hotline set up by life sciences company Monsanto since it launched a PR campaign on genetically modified food on 6 June, Anne Foster, Monsanto’s director of public and government affairs, UK, told the International Public Relations Association conference last week.

LONDON: More than 2,700 people have telephoned the public

information hotline set up by life sciences company Monsanto since it

launched a PR campaign on genetically modified food on 6 June, Anne

Foster, Monsanto’s director of public and government affairs, UK, told

the International Public Relations Association conference last week.



The company, which researches and develops genetically modify crops, has

sent out more than 1,400 information packs at the request of people

calling the free hotline.



At the same time as it launched the hotline, Monsanto unveiled a web

site and national press advertising campaign about genetic

modification.



The advertisements acknowledge that the technology has many critics and

give contact details for some of them, as well as for Monsanto’s

hotline.



However, Foster claimed it was too early to say if the campaign had

helped to change people’s opinions about genetically modified food.



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