BRUSSELS: Ogilvy PR Worldwide has won a pounds 330,000-fee European
Commission contract to persuade Bulgarians of the case for economic
reform and to give strategic advice to the Bulgarian government
Shandwick, Dewe Rogerson and Hill and Knowlton in conjunction with
think-tank the Adam Smith Institute, were also invited to pitch for the
A team of five staff from Ogilvy’s Brussels office started work on the
project - which carries an annual budget of pounds 600,000 - this week.
Mette Jacobsen, Ogilvy’s programme manager, said that at least five
Bulgarian communications experts would also be working on the 18-month
project, including staff from Ogilvy’s Sofia office.
The campaign will involve media relations, direct mail, publications, an
educational TV programme to be broadcast on Bulgarian state TV, and
organisation of events for journalists, NGOs, trade unions and other
Jacobsen said she hoped the campaign would ’gain maximum awareness of
and support for the quite tough economic reform programme taking place
in Bulgaria’. A campaign mailshot will be sent to every household in the
country, which has a population of nine million.
Ogilvy will also offer strategic advice to the Bulgarian government
information service which reports to prime minister, Ivan Kostov. It
will offer media training and help the service to better co-ordinate its
activities with those of the Bulgarian president and parliament.