INTERNATIONAL: Ogilvy PR in Bulgarian economic reform win

BRUSSELS: Ogilvy PR Worldwide has won a pounds 330,000-fee European Commission contract to persuade Bulgarians of the case for economic reform and to give strategic advice to the Bulgarian government information service.

BRUSSELS: Ogilvy PR Worldwide has won a pounds 330,000-fee European

Commission contract to persuade Bulgarians of the case for economic

reform and to give strategic advice to the Bulgarian government

information service.



Shandwick, Dewe Rogerson and Hill and Knowlton in conjunction with

think-tank the Adam Smith Institute, were also invited to pitch for the

account.



A team of five staff from Ogilvy’s Brussels office started work on the

project - which carries an annual budget of pounds 600,000 - this week.

Mette Jacobsen, Ogilvy’s programme manager, said that at least five

Bulgarian communications experts would also be working on the 18-month

project, including staff from Ogilvy’s Sofia office.



The campaign will involve media relations, direct mail, publications, an

educational TV programme to be broadcast on Bulgarian state TV, and

organisation of events for journalists, NGOs, trade unions and other

opinion formers.



Jacobsen said she hoped the campaign would ’gain maximum awareness of

and support for the quite tough economic reform programme taking place

in Bulgaria’. A campaign mailshot will be sent to every household in the

country, which has a population of nine million.



Ogilvy will also offer strategic advice to the Bulgarian government

information service which reports to prime minister, Ivan Kostov. It

will offer media training and help the service to better co-ordinate its

activities with those of the Bulgarian president and parliament.



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