Propeller Direction lands UK work for Swiss watch firm

Rado, the Swiss-owned, luxury watch company has appointed consumer agency Propeller Direction to handle its UK public relations.

Rado, the Swiss-owned, luxury watch company has appointed consumer

agency Propeller Direction to handle its UK public relations.



Rado previously used London-based agency Bridgehouse PR which it

appointed last year. Marilyn Wicks, client services director of

Propeller Direction, said the agency’s appointment was made without a

pitch. The account carries annual fees of pounds 100,000.



’This is a new initiative to push Rado in the UK,’ said Wicks. ’The

brand was performing well with little or no PR support, but we intend to

push a new lifestyle concept that will make Rado a watch of the future.

We specialise in working on small brands and building them.’



Propeller Direction’s other clients include Falmer Jeans and Sadlers

Wells Theatre.



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