Photo-Me focuses PR on new licence holders

Picture booth manufacturer Photo-Me International has hired Spreckley Pittham to handle its UK PR following the recent announcement that the DVLA is to introduce passport style-photographs on driving licences.

Picture booth manufacturer Photo-Me International has hired

Spreckley Pittham to handle its UK PR following the recent announcement

that the DVLA is to introduce passport style-photographs on driving

licences.



Spreckley Pittham will focus on building awareness of the Photo-Me brand

in an attempt to persuade drivers to use its picture booths. New EC and

DVLA regulations have resulted in photocard licences becoming obligatory

for all new UK licence holders from this month.



The hi-tech and consumer PR consultancy replaced Ferrett PR following a

four-way pitch against Jenny Bailey Associates, Shillands and Chambers

Cox.



Mike Spreckley, managing director of Spreckley Pittham, said its main

aim will be to help Photo-Me maximise its revenue from driving

licences.



He added: ’Photo-Me is an extremely dominant player worldwide and in the

UK and is one of the best performing stocks in the UK market.’



Demand for personal photographs following the introduction of the

licences is expected to result in pounds 15 million extra revenue for

Photo-Me.



Photo-Me also retains Bank Associates for its financial PR. The company

is expected to achieve estimated profits of over pounds 22 million this

year.



Shares for the company have risen sharply in anticipation of the

photocard driving licences, valuing the company at pounds 269

million.



Spreckley Pittham clients include Alliance and Leicester Building

Society and Adecco Alfred Marks.



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