French software company Ubi Soft Entertainment has appointed the
Wright Partnership and Larkspur to handle consumer PR for five CD-ROM
titles launching in the autumn. The Wright Partnership will work on
three children’s titles, targeting parental magazines and highlighting
the educational benefits of the CD-ROMs, while Larkspur will promote two
titles for teenagers in the UK national and consumer press. Larkspur has
also been appointed to handle corporate PR for Ubi Soft in the run-up to
the European Computer Trade Show in September.