Porter Novelli International has become the largest owned group of
consultancies in Europe, as revealed in the 1998 PR Week European League
tables, published this week.
The group increased its fee income by 13 per cent in 1997 to pounds
All its agencies across Europe have now been rebranded with the Porter
Euro RSCG, whose fee income fell by six per cent over the same period,
was pushed into second place on the owned groups table. However, the
agency retains its position as the largest in France and the
second-largest in Germant, where it was beaten by Kohtes and Klewes.
The largest network of independent agencies in Europe is still Worldcom,
which consolidated its position with an increase of 52 per cent in fee
income last year, bringing it to over pounds 42 million.
The Europe-wide trend for flotations, as well as more liberal telecoms
markets have led to growth in financial PR and investor relations.