PARIS: Rankin joins B-M’s health ranks
Steve Rankin has joined Burson-Marsteller in the newly-created post of
director of government relations/healthcare in Europe. Previously vice
president at Market Access France, Rankin will develop public affairs
work for Burson-Marsteller’s healthcare clients across the 15 countries
where the agency has a presence. He reports to Stig Albinus, head of B-
M’s European healthcare practice, based in Copenhagen. ‘It’s a very
dynamic area and I think it will be very challenging and stimulating
work,’ said Rankin.
DUBLIN: Carr beats ten to EU information
The European Commission’s Representation in Ireland has picked Carr
Communications to design and run its new information centre. The agency
beat off competition from ten other agencies which answered a call for
tender in January. The annual contract is renewable for up to five
years. The centre is due to open in July in time for Ireland’s
presidency of the European Union, and will provide the public with
information on EU policies and activities.
LISBON: B-M makes plans for first office
Burson-Marsteller is to open its first office in Portugal in September.
Two local managers, yet to be named, will head the branch and report to
Juan Astorqui, Burson-Marsteller’s managing director in Spain. A
spokesman for the agency said that the decision to open the office had
been prompted by client demand, research into the Portuguese market and
the need for Burson-Marsteller’s advertising parent Young and Rubicam to
offer clients local PR support. B-M does not have a regular affiliate in
MILAN: Barabino boasts of fees boost
Financial PR agency Barabino e Partners boosted fee income by 21 per
cent to L7.3 billion (pounds 3.1 million) last year. The agency, headed
by chairman Luca Barabino, owns 41.5 per cent of Brussels-based Entente
International Communication and runs offices in Rome, Genoa, Turin and
Turin as well as Milan. Key account wins last year included
privatisation work for gas and water supplier AMGA and
telecommunications company STET.
MADRID: SEIS picks up anti-Aids drug
Ketchum agency SEIS has been hired by pharmaceutical company Merck Sharp
and Dohme to help promote its anti-AIDS drug Indinavir. A protease
inhibitor which can slow down the progress of the HIV virus, the drug
was launched in Spain earlier this month. SEIS, which handled the
launch, has been retained to explain Indinavir to the medical
profession, stressing its effectiveness in combination with other drugs
such as AZT and 3TC.
DUBLIN: Guardian hires Wilson Hartnell
General insurer Guardian Insurance has switched its public relations
account from Pembroke PR to Wilson Hartnell. The new appointment follows
pitches from four agencies, including Pembroke which held the account
for ten years. Wilson Hartnell will run a corporate relations campaign
through the general, business and insurance press and promote Guardian’s
arts and sports sponsorship programmes.
edited by John-Pierre Joyce