NEWS: PR EUROPE

PARIS: Rankin joins B-M’s health ranks

PARIS: Rankin joins B-M’s health ranks



Steve Rankin has joined Burson-Marsteller in the newly-created post of

director of government relations/healthcare in Europe. Previously vice

president at Market Access France, Rankin will develop public affairs

work for Burson-Marsteller’s healthcare clients across the 15 countries

where the agency has a presence. He reports to Stig Albinus, head of B-

M’s European healthcare practice, based in Copenhagen. ‘It’s a very

dynamic area and I think it will be very challenging and stimulating

work,’ said Rankin.



DUBLIN: Carr beats ten to EU information



The European Commission’s Representation in Ireland has picked Carr

Communications to design and run its new information centre. The agency

beat off competition from ten other agencies which answered a call for

tender in January. The annual contract is renewable for up to five

years. The centre is due to open in July in time for Ireland’s

presidency of the European Union, and will provide the public with

information on EU policies and activities.



LISBON: B-M makes plans for first office



Burson-Marsteller is to open its first office in Portugal in September.

Two local managers, yet to be named, will head the branch and report to

Juan Astorqui, Burson-Marsteller’s managing director in Spain. A

spokesman for the agency said that the decision to open the office had

been prompted by client demand, research into the Portuguese market and

the need for Burson-Marsteller’s advertising parent Young and Rubicam to

offer clients local PR support. B-M does not have a regular affiliate in

Portugal.



MILAN: Barabino boasts of fees boost



Financial PR agency Barabino e Partners boosted fee income by 21 per

cent to L7.3 billion (pounds 3.1 million) last year. The agency, headed

by chairman Luca Barabino, owns 41.5 per cent of Brussels-based Entente

International Communication and runs offices in Rome, Genoa, Turin and

Turin as well as Milan. Key account wins last year included

privatisation work for gas and water supplier AMGA and

telecommunications company STET.



MADRID: SEIS picks up anti-Aids drug



Ketchum agency SEIS has been hired by pharmaceutical company Merck Sharp

and Dohme to help promote its anti-AIDS drug Indinavir. A protease

inhibitor which can slow down the progress of the HIV virus, the drug

was launched in Spain earlier this month. SEIS, which handled the

launch, has been retained to explain Indinavir to the medical

profession, stressing its effectiveness in combination with other drugs

such as AZT and 3TC.



DUBLIN: Guardian hires Wilson Hartnell



General insurer Guardian Insurance has switched its public relations

account from Pembroke PR to Wilson Hartnell. The new appointment follows

pitches from four agencies, including Pembroke which held the account

for ten years. Wilson Hartnell will run a corporate relations campaign

through the general, business and insurance press and promote Guardian’s

arts and sports sponsorship programmes.



edited by John-Pierre Joyce



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