NEWS: EURO RSCG to handle global PR for Telenor

PR network EURO RSCG International Communications has been appointed by Norway’s state telecoms giant to handle a global public relations programme.

PR network EURO RSCG International Communications has been appointed by

Norway’s state telecoms giant to handle a global public relations

programme.



The European and US network won Telenor International AS’s business,

thought to carry fees of pounds 100,000 and an overall budget of pounds

200,000, in a three-way pitch in Oslo.



The Telenor account will be led by EURO RSCG’s London agency, Biss

Lancaster, in partnership with its Hamburg office IPR&O.



Graham Lancaster, EURO RSCG and Biss Lancaster chairman, said the

network would be aiming to raise Telenor’s global profile and to

demonstrate its strengths, particularly in the fields of mobile

telephony and satellite services.



He said two key audiences to be targeted were senior company executives

- who the agency aims to assure of the commercial benefits of using good

telecoms -and Telenor’s potential business partners and suppliers.



Lancaster said he thought EURO RSCG’s technical expertise, demonstrated

by its work for such clients as BT and Nortel, and the strength and

flexibility of its network had helped clinch the account.



Euro RSCG, which was awarded the account earlier this month, kicked off

its campaign by supporting, via its Bratislavan consultancy Hermes Plus,

Telenor’s recent tender for a Slovakian mobile licence. The licence is

due to be awarded in July.



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