Ketchum joins forces with TBWA\RAAD\PR to create new Middle East PR agency

Ketchum has entered the Middle East via a new joint venture with sister Omnicom agency TBWA\RAAD\PR.

Ketchum Raad management team
Ketchum Raad management team

The new agency is called Ketchum Raad Middle East, and supersedes TBWA\RAAD\PR. It will immediately operate in 14 cities across 12 countries in the region.
Hania Tabet, previously MD at TBWA\RAAD\PR, becomes MD at Ketchum Raad. Tabet will work closely with Ketchum international CEO Jon Higgins.

In addition, TBWA\RAAD chairman and CEO Ramzi Raad and group MD Reda Raad take on the same roles at Ketchum Raad.
‘The Middle East is an increasingly important region for our clients, with an excellent growth trajectory, and we are thrilled to be have the opportunity to invest with a partner,' said Higgins.
TBWA\RAAD was previously Ketchum's exclusive affiliate in the Middle East. Based in Dubai, the agency is also present in Abu Dhabi, Qatar, Egypt, and Saudi Arabi and counts affiliated offices in eight other countries.

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