NEWS: De La Rue lures Charter adviser

De La Rue, the banknote to cash handling company, has hired the Prime Minister’s Charter Advisory Panel and Cabinet Office communications adviser as its in-house head of corporate affairs.

De La Rue, the banknote to cash handling company, has hired the Prime

Minister’s Charter Advisory Panel and Cabinet Office communications

adviser as its in-house head of corporate affairs.



Stephen Hoffman Womersley joined the company this week with a brief to

handle internal and external public relations, raising awareness of De

La Rue among the media and City analysts.



Hoffman Womersley, an ex-Shandwick Communications account director, was

poached by the Prime Minister’s Charter Advisory Panel 18 months ago to

turn around negative media coverage of the Citizen’s Charter.



Joining De La Rue before its financial results are announced on 4 June,

one of his main tasks will be to create a better understanding of the

firm’s business activities by developing more ‘transparent’

communications.



‘De La Rue has been traditionally secretive as 90 per cent of its

clients are overseas business who want to remain anonymous,’ Hoffmann

Womersley told PR Week.



‘But research shows analysts and press are not sure what De La Rue

does.’



The company, which owns a share of National Lottery operator Camelot,

comprises three businesses; bank note printing division Security Paper

and Print, bank card producer Cash Systems and cash dispenser components

maker Transaction Systems.



Sarah Stroyan, De La Rue’s last head of corporate affairs left to join

G-Tech Corporation, part of the Camelot consortium, as public relations

director in March.



At the same time the company switched its financial public relations

account from Gavin Anderson, with which it had worked for eight years,

to Brunswick.



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