Campaign: East of England Plan
Client: East of England Regional Assembly (EERA)
PR team: Project PR & Marketing
Timescale: September-November 2009
The EERA, the designated planning body for the east of England, held a public consultation for people to voice their opinions on housing numbers and economic growth as laid out in the East of England Plan. The plan looked at the target number of new homes and jobs for the region for 2011 to 2031.
- To increase awareness of EERA
- To boost attendance at public consultation events
- To ensure the public was informed about the plan and encouraged to have a say in it.
Strategy and plan
A release announcing the need for the consultation and what it would entail was produced in August and issued to media, followed by a regional release a fortnight later encouraging the public to get involved. Tailored releases were then sent to local press, with dates and times of consultation events. Interviews were secured with the BBC and on commercial radio stations urging people to get involved.
Measurement and evaluation
The story was covered 216 times by 104 different publications in the six counties within the east of England.
More than 16,000 people took part in the consultation at more than 30 consultation events and via a portal on the EERA website.