B-M tipped to win bite of Apple business

B-M tipped to win bite of Apple business

Burson-Marsteller is tipped to win a large slice of European business

from Apple Computer. The agency is one of four firms shortlisted by

Apple as part of its PR review (PR Week, 23 February). Sources suggest,

however, that Apple’s local agencies in Germany, France and the UK -

Essential Media, Self Image and Bite - will remain in place. Apple

already uses B-M in the US.

ITC seeks new public affairs director

The Independent Television Commission (ITC) is looking for a new

director of public affairs to replace Sarah Thane who takes over the job

of director of programmes at the regulator in July.

Profile beats three to win EFRF account

Profile PR beat Banner, Bogard Communications and Harvard PR to win a

pounds 50,000 fee account from the European Frame Relay Forum, the trade

body for network technology providers. EFRF has briefed Profile to boost

awareness of members’ products among corporate users.

Thomas-Crabb quits Microsoft

Microsoft’s UK head of corporate communications Madeleine Thomas-Crabb

has quit to join a PR agency. The computer giant’s director of end-user

marketing Shaun Orpen is recruiting for a replacement. Thomas-Crabb was

responsible for corporate events, charity and brand work.

Media House to fire up drugs campaign

Glasgow-based PR firm Media House has been hired by Scotland Against

Drugs, the Government- funded anti-drugs campaign. The media relations

programme, worth an estimated pounds 50,000, will target businesses,

young people and parents.

Kestrel’s Haywood in expansionist mood

Kestrel Communications MD Roger Haywood is holding discussions with

agencies in a bid to move the firm into a ‘bigger arena’. He said

options include merging with another agency, joining with several small

consultants on one site, or selling Kestrel to another company.

Pickford picked for Edinburgh TV Festival

Julie Pickford has been appointed press and PR director of this year’s

Edinburgh International Television Festival, which runs from 23-26


Casey leaves GPC Connect for Brussels

Angela Casey, currently on maternity leave from lobbyist GPC Connect

where she was joint MD, will not be returning to the company. She moves

to Brussels in June where she will take up a new position with GPC

Market Access. Gill Morris becomes sole MD of GPC Connect.

Lansons goes back to school for NatWest

Lansons Communications has won an account to promote NatWest’s schools

education programme, NatWest Face 2 Face, which aims to educate school

students about banking, life insurance and other aspects of personal


Craven joins Institute of Directors

Mike Craven, managing director of public affairs agency Market Access,

is to join the Council of the Institute of Directors.

Lynne Franks lands on Planet Internet

Planet Internet, the electronic publisher and Internet service provider,

has hired Lynne Franks PR on a pounds 30,000 fee contract to run an

anti-anorak youth consumer drive.

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