B-M tipped to win bite of Apple business
Burson-Marsteller is tipped to win a large slice of European business
from Apple Computer. The agency is one of four firms shortlisted by
Apple as part of its PR review (PR Week, 23 February). Sources suggest,
however, that Apple’s local agencies in Germany, France and the UK -
Essential Media, Self Image and Bite - will remain in place. Apple
already uses B-M in the US.
ITC seeks new public affairs director
The Independent Television Commission (ITC) is looking for a new
director of public affairs to replace Sarah Thane who takes over the job
of director of programmes at the regulator in July.
Profile beats three to win EFRF account
Profile PR beat Banner, Bogard Communications and Harvard PR to win a
pounds 50,000 fee account from the European Frame Relay Forum, the trade
body for network technology providers. EFRF has briefed Profile to boost
awareness of members’ products among corporate users.
Thomas-Crabb quits Microsoft
Microsoft’s UK head of corporate communications Madeleine Thomas-Crabb
has quit to join a PR agency. The computer giant’s director of end-user
marketing Shaun Orpen is recruiting for a replacement. Thomas-Crabb was
responsible for corporate events, charity and brand work.
Media House to fire up drugs campaign
Glasgow-based PR firm Media House has been hired by Scotland Against
Drugs, the Government- funded anti-drugs campaign. The media relations
programme, worth an estimated pounds 50,000, will target businesses,
young people and parents.
Kestrel’s Haywood in expansionist mood
Kestrel Communications MD Roger Haywood is holding discussions with
agencies in a bid to move the firm into a ‘bigger arena’. He said
options include merging with another agency, joining with several small
consultants on one site, or selling Kestrel to another company.
Pickford picked for Edinburgh TV Festival
Julie Pickford has been appointed press and PR director of this year’s
Edinburgh International Television Festival, which runs from 23-26
August.
Casey leaves GPC Connect for Brussels
Angela Casey, currently on maternity leave from lobbyist GPC Connect
where she was joint MD, will not be returning to the company. She moves
to Brussels in June where she will take up a new position with GPC
Market Access. Gill Morris becomes sole MD of GPC Connect.
Lansons goes back to school for NatWest
Lansons Communications has won an account to promote NatWest’s schools
education programme, NatWest Face 2 Face, which aims to educate school
students about banking, life insurance and other aspects of personal
finance.
Craven joins Institute of Directors
Mike Craven, managing director of public affairs agency Market Access,
is to join the Council of the Institute of Directors.
Lynne Franks lands on Planet Internet
Planet Internet, the electronic publisher and Internet service provider,
has hired Lynne Franks PR on a pounds 30,000 fee contract to run an
anti-anorak youth consumer drive.
