Channel 5 Broadcasting has recruited a press and PR manager as part of
its move to built a communications function ready for next January’s
Danielle Nay, PR manager for Big Breakfast production company Planet 24,
will join the fifth terrestrial channel in two weeks time.
Her exact job remit at the company will depend on how the PR function is
split between Nay and the Channel’s soon to be appointed director of
public affairs, to whom she will report.
As PR Week went to press Channel 5 was still searching for a new
director of public affairs, currently handled on a temporary basis by
Channel 5 faces a tough PR challenge over its bid to re-tune videos in
up to 10 million British homes this summer to enable households to
receive the new signal.
The station will also have to contend with fierce competition from
existing cable and satellite channels and the digital channels proposed
by ITV, BSkyB and the BBC.