NEWS: Channel 5 appoints Nay

Channel 5 Broadcasting has recruited a press and PR manager as part of its move to built a communications function ready for next January’s launch.

Channel 5 Broadcasting has recruited a press and PR manager as part of

its move to built a communications function ready for next January’s

launch.



Danielle Nay, PR manager for Big Breakfast production company Planet 24,

will join the fifth terrestrial channel in two weeks time.



Her exact job remit at the company will depend on how the PR function is

split between Nay and the Channel’s soon to be appointed director of

public affairs, to whom she will report.



As PR Week went to press Channel 5 was still searching for a new

director of public affairs, currently handled on a temporary basis by

Liz Roberts.



Channel 5 faces a tough PR challenge over its bid to re-tune videos in

up to 10 million British homes this summer to enable households to

receive the new signal.



The station will also have to contend with fierce competition from

existing cable and satellite channels and the digital channels proposed

by ITV, BSkyB and the BBC.



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