NEWS: Yachts in BT race will go around the world with H&K

Hill and Knowlton has netted the pounds 100,000-plus PR account for the BT Global Challenge round the world charity yacht race.

Hill and Knowlton has netted the pounds 100,000-plus PR account for the

BT Global Challenge round the world charity yacht race.



The agency’s London office will handle international media relations

for the 10-month race. It will also co-ordinate the work of

consultancies in the five stop-over cities along the race’s 30,000 mile

route.



MaryLee Sachs, MD of H&K’s marketing communications division, said the

programme would have different emphases, for example, all of the UK

being targeted during the British leg, and business leaders and

potential partners as the focus in regions where BT is less well known.



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