Industrial conglomerate Hanson has signed up Lowe Bell Financial and
Brunswick Public Relations to support the coming flotation of two of its
The pounds 10 billion industrial giant, which announced in January that
it is to break into four separate quoted companies, has recruited
Brunswick, headed by Alan Parker, to act on behalf of its new Imperial
Tobacco Group company, prior to its 1 October London Stock Exchange
Following the flotation, Imperial Tobacco will be the UK’s second
largest tobacco manufacturer, covering such brands as Embassy, Super
kings and Golden Virginia.
Lowe Bell Financial will be providing UK support for the simultaneous
New York flotation of Hanson’s Millennium Chemicals company, which will
incorporate such US businesses as the Quantum Chemical Corporation and
Glidco. Lowe Bell is already working for Hanson, the company’s building
materials and equipment business, whose interests include Hanson Brick
American PR support for the chemicals business flotation will be
provided by New York-based agency Kekst and Company.
The conglomerate’s fourth new company, which includes the UK electricity
company, the Eastern Group and the American coal giant Peabody, is not
yet thought to have been assigned a financial PR firm. The as-yet-
unnamed company, which is currently being dubbed ‘Energy’ by Hanson, is
not due to demerge until January 1997.
It is understood that the two agencies were appointed without formal
pitches. The news of their appointments comes a week after chairman Lord
Hanson announced improved interim results, showing operating profits
rising from pounds 571 million to pounds 689 million and pre-tax profits
rising pounds 171 million to pounds 794 million.
Following the break-up of the conglomerate, investors are set to receive
shares in each of the four new companies.