NEWS: Hanson trusts Lowe Bell and Brunswick

Industrial conglomerate Hanson has signed up Lowe Bell Financial and Brunswick Public Relations to support the coming flotation of two of its soon-to-be-demerged businesses.

Industrial conglomerate Hanson has signed up Lowe Bell Financial and

Brunswick Public Relations to support the coming flotation of two of its

soon-to-be-demerged businesses.



The pounds 10 billion industrial giant, which announced in January that

it is to break into four separate quoted companies, has recruited

Brunswick, headed by Alan Parker, to act on behalf of its new Imperial

Tobacco Group company, prior to its 1 October London Stock Exchange

flotation.



Following the flotation, Imperial Tobacco will be the UK’s second

largest tobacco manufacturer, covering such brands as Embassy, Super

kings and Golden Virginia.



Lowe Bell Financial will be providing UK support for the simultaneous

New York flotation of Hanson’s Millennium Chemicals company, which will

incorporate such US businesses as the Quantum Chemical Corporation and

Glidco. Lowe Bell is already working for Hanson, the company’s building

materials and equipment business, whose interests include Hanson Brick

and ARC.



American PR support for the chemicals business flotation will be

provided by New York-based agency Kekst and Company.



The conglomerate’s fourth new company, which includes the UK electricity

company, the Eastern Group and the American coal giant Peabody, is not

yet thought to have been assigned a financial PR firm. The as-yet-

unnamed company, which is currently being dubbed ‘Energy’ by Hanson, is

not due to demerge until January 1997.



It is understood that the two agencies were appointed without formal

pitches. The news of their appointments comes a week after chairman Lord

Hanson announced improved interim results, showing operating profits

rising from pounds 571 million to pounds 689 million and pre-tax profits

rising pounds 171 million to pounds 794 million.



Following the break-up of the conglomerate, investors are set to receive

shares in each of the four new companies.



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